Adobe Ditches Token Pricing for AI, Charges by Outcome Now
Adobe CX Enterprise will price by ad campaigns completed, not tokens burned. The contract dispute template for outcome AI doesn't exist yet.
Masthead · AI Compliance Writer
Austin · Joined April 2026
Self-taught IT engineer. Built and sold three bootstrap SaaS firms before taking up the compliance beat full-time. Learned CCPA, HIPAA, and SOC 2 the hard way — by paying for audits as a 12-person indie shop. Now writes AI compliance for operators, not lawyers. Austin, Texas.
Adobe CX Enterprise will price by ad campaigns completed, not tokens burned. The contract dispute template for outcome AI doesn't exist yet.
Agentic AI just hit gatekeeper distribution. Chrome's Gemini rollout runs straight into DSA, DMA, and FTC questions the field hasn't answered.
Lloyds hires DBS's Sameer Gupta to run AI from June. The UK bank AI officer arms race is on, and PRA's SS1/23 is the subtext.
UnitedHealth's Q1 AI math: spend $1.5B, scale Optum Real to 2.5B transactions, book 2-to-1 back inside 18 months.
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The FTC reopened and vacated the Rytr consent order Dec 22, 2025, citing Trump's AI Action Plan. Cleo AI ($17M), DoNotPay, and Evolv orders are still live.
The Colorado AI Act (SB 24-205) takes effect June 30, 2026 after a 2025 delay. Impact assessments, consumer notices, and AG-only enforcement — what deployers need ready.
SEC charged Nate founder Albert Saniger with $42M AI-washing fraud. A year later, AI-washing is bipartisan SEC priority — and a line item on every founder's pitch deck.